SPECIAL IED FLORENCE/ Style me sustainable, upcoming designers show the future of fashion

Designers who focus on sustainable fashion are getting very popular. The names are Katie Jones, Faustine Steinmetz, David Hieatt, Jos Van Tilburg, Yvon Chouinard, Lina Mayorga and Claire Dartigues. These designers are all similar in the way that they care about environmental issues. With using sustainable fabrics and methods, they all make creative clothing while not harming the earth.

Katie Jones

Katie Jones is an inspirational knitwear designer from London who teams playful aesthetics with serious ethics. Katie’s self named brand was launched by the British Fashion Council’s Estethica in 2016. Katie now launched her Make-It-Yourself Collection, the designer’s new #sofasnotsweatshops mantra puts the task of constructing the garment in the hands of the customer. The brand has always focused on sustainable practice embracing Katie’s grandmothers vision of making something beautiful from nothing and consciously addressing issues of over-consumerism.

Faustine Steinmetz

Faustine Steinmetz taught herself to weave, and it was an attempt to make clothes that didn’t feel like all the other clothes on the high street. She launched her own collection in 2013. She likes to make ordinary clothes feel and look extraordinary. Steinmetz is now more focused on denim. She partnered with Spanish denim factory, Royo, named an eco-sustainable company in 2012 by the Oeko-Tex Association. Steinmetz is also working on alternatives to leather, using coated denim to make accessories. Ultimately, she likes the ideas of people buying less and buying more thoughtfully.

David Hieatt and Clare Hieatt

David Hieatt and Clare Hieatt started their company called Hiut Denim. In Britain, the Hiut factory makes 100 pairs of jeans a week and employs 15 people. They offer free repairs for life, hoping that people will understand that the best thing they can do for the environment is to make something last. Hiut is promoting their No Wash Club, encouraging customers not to wash their jeans for at least six months. “If you wash them before you’ve had time to put your imprint on them, they become quite a flat jean,” says Hieatt. And the less you wash, the morewater you save. “They become your jeans – all those lines are individual to you; there’s a beautiful reason not to wash them, both for the planet and the person.”

Jos Van Tilburg

Jos Van Tilburg has more reason than most to suffer from the denim-mania that has swept the fashion industry in recent years. He is the founder of the Amsterdam-based G-star brand, just 15-years-old but already available at 3,500 points of sale across 36 countries, with 16 of its own shops and another 30 planned across Europe this year. More impressively, far from being cowed by the sheer size of Levi’s and it’s fame, G-Star has recorded between 20%-30% growth every year since it launched, making it the pre-eminent Dutch fashion brand and a world leader in its field. G-Star likes to wrap unexpected and non-fashion-related objects in raw denim. I would like to see us pack an airplane in raw denim.

Yvon Chouinard

Yvon Chouinard was born on November 9, 1938 and is an American rock climber, environmentalist, and outdoor industry b illionaire businessman. His company, Patagonia, is known for its environmental focus. Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara fly-fishing. He has written about climbing issues and ethics and on mixing environmentalism and business.

Lina Mayorga

Lina Mayorga is a sustainable vegan fashion designer who graduated from Parsons, The New School for Design with a BFA in fashion design. Born in Colombia and based in New York City, Lina Mayorga believes that fashion and sustainability should not be mutually exclusive, but mutually beneficial to create a better world for future generations. Her desire is to break the stereotypes of sustainable clothing and prove that it can be mainstream, modern and also luxurious for everyone, everywhere. Lina Mayorga was a finalist of the EcoChic Design Award 2017. Colombian by nationality, she is currently developing her fashion brand and is a fashion and beauty blogger.

Claire Dartigues

Born and raised in Paris, and being exposed to the birth of fashion, Claire Dartigues came from a household of doctors, intellectuals and business men.Observing her parents helping people and supporting social projects during her childhood, Claire plans to implement this approach to her designs. She showed her first collection in 2017. The problem that Claire Dartigues always aims to solve is the balance between chic and reality. Not creating trends but eliminating that notion as a whole. Claire realizes that in order to break the rules she has to master them. By learning the keys of business, marketing and luxury management at Paris Dauphine University, she worked on communication and brand image in Chloé, Christian Louboutin, and Perrin Paris. While currently showing her work in New York, she was part of the jury favourite for The Collective x Designow show. She also received a Star Rising Award for her NYC by Night Collection during the Sustainable Fashion Show for Earth Day, in the Novotel Hotel Times Square in 2017.

All in all, these designers are fairly new. That has not stopped them from working hard and standing out from the crowd. They all have the same approach to fashion, being sustainable. Since sustainability is a more and more popular subject, believing that these designers will have a great future ahead of them is ensured.

(By: Daphne LaPoint, Simran Mistry and Viktoriia Blinder - BOOP.NEWS)

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